Minister of Tourism Harin Fernando has met with representatives of the UK travel industry at the High Commission of Sri Lanka in London.
The promotional event was organised by the High Commission of Sri Lanka in collaboration with the Sri Lanka Tourism Promotional Bureau, based on the removal of a travel advisory by the UK Government, barring non-essential travel to Sri Lanka.
Over 60 UK travel industry leaders including tour operators, travel associations, travel media, and representatives of airlines and hospitality sector attended the event.
The UK is the 2nd largest origin of inbound tourists to Sri Lanka. Delivering the welcome address, High Commissioner Saroja Sirisena said Sri Lanka has been a resilient country which has overcome difficult situations.
Sri Lanka relies on its allies’ support to promote Sri Lanka as ‘The next holiday destination’. What Sri Lanka offers is something unique that taps into the sixth sense of the traveller.