State Minister of Investment Promotion Dilum Amunugama has appointed representatives in six countries in a bid to disseminate accurate facts pertaining to Sri Lanka’s image to potential investors and to promote Sri Lanka as a premier destination for investment.
The representatives, who are well-experienced personnel in diverse sectors, will represent Sri Lanka in countries such as India, Malaysia, the UAE, South Korea, Qatar and the United Kingdom.
Addressing an event, the State Minister said “It is evident and apparent that the country’s image is being tarnished by the erroneous information being circulated in foreign media, which have a detrimental and monumental bearing on the country’s image”.
He said “Due to the proximity to potential investors and their knowledge of economic and political conditions in the countries, these officials can reach out directly to the potential investors and deliver accurate information, and provide them with the data they need to make an informed investment decision in favor of Sri Lanka”.
State Minister Amunugama also stated that “given the international competitiveness to attract Foreign Direct Investment (FDI), the promotional aspect of the country’s position and nation branding has come to the fore. As we know, Sri Lanka’s strong suit is its strategic location and business-friendly atmosphere to do business. In this context, it is imperative to focus on promoting Sri Lanka as the best destination in the Asian region. As such, the newly appointed representatives would be ideal to tell positive stories about Sri Lanka, thereby driving more investments into the country”.
The representatives will monitor conditions of respective countries and maintain cordial and direct dialogue with the Board of Investment of Sri Lanka.
