A decision on increasing the price of a 450g loaf of bread to Rs. 300 will be taken today.
President of the All Island Bakery Owners Association NK Jayawardena said a special discussion will be held in this regard with the Minister of Trade this morning.
Bakery Owners say the prices of bread should be increased owing to the rise in wheat flour prices and due to the shortage of ingredients.
NK Jayawardena noted that on several occasions in recent months, the prices of bakery items were increased and therefore the demand for such items has reduced by about 50 percent.
He said if prices of bakery goods are increased further, the industry could collapse.
However, last Saturday, the All Island Bakery Owners Association said they are compelled to sell a 450g loaf of bread for Rs. 300 owing to the increase in wheat flour prices.