Sri Lanka Tourism makes strong impression at CMT 2026 in Stuttgart

At CMT 2026 in Stuttgart, Germany, one of Europe's largest consumer travel fairs, Sri Lanka Tourism made a strong impression.

Local tourism industry representatives were present at the Sri Lanka stand, which provided a valuable platform for connecting directly with German travellers, especially those interested in long-haul destinations. Sri Lanka Tourism promoted a wide range of travel packages, customised itineraries, accommodation options and experiential offerings. Direct engagement with visitors allowed industry professionals to address queries, understand evolving consumer preferences and gain insights into demand trends in the German market.

Live cultural performances were also featured, including traditional Kandyan, Low Country and Sabaragamuwa dances accompanied by rhythmic drumming and vibrant costumes. The performances showcased Sri Lanka's rich heritage and artistic diversity, creating immersive experiences that strengthened destination recall and highlighting the island as a vibrant and culturally rich tourism destination.

By participating in CMT 2026, Sri Lanka Tourism reinforced its strategy of engaging directly with consumers while supporting trade partnerships, effectively promoting the country as a compelling long-haul destination to a global audience.